Internet Marketing
#1
Reason Internet Marketers Fail
By Terry Dean
I am always amazed when I
discuss marketing techniques online with other internet marketers
that MOST of them are missing the key ingredient I find in my own
online success.
They usually are well focused
on producing internet traffic or on writing good ad copy (which
are both key ingredients to success), but then they leave out what
I consider to be the most important tool of all
online...Follow-up.
Almost every one of them
without fail tells me when follow-up comes up, "I have
autoresponders" or "I answer all of my email."
Well, good for you. That isn't follow-up though.
Making the sale will usually
take you 5 to 10 contacts with a prospect. The recognized number
we all quote is 7 contacts. So, if it takes at least 7 contacts
with a prospect to make the maximum number of sales of your
product or services, what are doing to make sure you reach that
number with EVERY prospect?
You cannot take a passive
approach to marketing and hope that if someone is a real prospect,
they will come back to your website later to check it out again.
That is financial suicide! All of your marketing has to be
active...In other words, YOU are the one who has to make sure you
reach at least 7 contacts. Don't even consider leaving it up to your prospects!
We have the most powerful tool
in the entire marketing world only available to us online...yet
only a small portion of us are taking advantage of it. That tool
is Email. Is there any other tool where you can follow-up
consistently with dozens or even hundreds of prospects EVERY day
of the week and not spend a single cent extra.
If you followed a daily
follow-up system in direct mail, you would quickly mail yourself
right into the poorhouse. The same thing would occur with
telemarketing. With email though, I can send hundreds of
follow-ups for FREE as often as I like. If you are not following
up on all of your prospects online, don't make excuses. Change it
or admit that you are too lazy to care about the success of your
business.
Make a commitment that today
you will follow-up. I am asking for that commitment to be made to
me and to yourself. Plus, I am going to help you. Below I am going
to detail the three most important steps for getting started in
email follow-up so that you will have a base to build upon.
1) You have to capture the
email address.
This is the very beginning of
your marketing process and I make it a chief priority in all of my
website's designs. Take a look at my website at http://www.bizpromo.com
and notice how I give you a chance to subscribe to my newsletters,
hit my autoresponders, fill out forms with your email address,
etc.
Everywhere you try to go on my
website, I am giving you another opportunity to give me your email
address. This is all because I know that real internet marketing
begins when you give me your email address!
(NOTE: Throughout this whole
report I am referring to only following up on prospects who first
contacted you and gave you their email addresses willingly. I
don't believe in using SPAM to promote your business, because you
will offend people, lose your ISPs, and lose your reputation
online if you start sending unsolicited bulk email)
2) Buy & Learn How to
Use High Quality Email Software
Although you may start off
with low or no cost email software which is included with your
browser or with your computer. I recommend changing it to
professional email software. I personally use the Eudora Pro version
and can recommend it to you. That is not the only one out there,
but it is a great one to get started with.
The key element of using this
type of software is that you will be able to manage hundreds of
email addresses, sort mailboxes, and assign address books for
follow-up. You will be able to add all incoming requests for info
into special address books so that you can follow-up on dozens or
even hundreds of prospects all at one time.
I don't want to get into a
complete study of the software programs here, so I recommend that
you actually pick up and read the email software's manual. It will
take some time, but you will find that your email software's
features can quickly become your biggest time saving feature in
your online business.
3) Learn the skill of
making offers
Here is a simple technique for
getting you started in email follow-up correctly and consistently.
Have your first offer or sales letter prepared on an autoresponder
or as a automated reply in your email software. Collect every
request for that information into an address book for follow-up.
Then, begin mailing out to
that address book your follow-up offer daily. The simplest way of
doing this is by sending the same sales letter (We don't want to
confuse your prospects), but attach a new paragraph to the top of
each outgoing message everyday.
On this paragraph, you could
do a scarcity offer or an email probe. A scarcity offer at the top
of the email would look like this:
"ONLY 5 MORE LEFT IN
STOCK...The first five who turn in their orders today will receive
a...."
Then, go on to describe
exactly what your prospects get if they order today. Then, the
next day you could do the same thing, but list "ONLY 3 MORE
LEFT..." and continue through with scarcity.
The other technique is to
actually put a paragraph on top of the email saying that your
surprised that you haven't heard from them yet and you wanted to
know if they had any questions, etc.
Follow-up can be just that
simple. Include the same sales letter, but change the top
paragraph in every letter you send out. Then, keep it up with each
of your prospects until they buy or they tell you to stop. If someone asks you to quit following up, simply remove that address
from your address books and continue with the rest of your
prospects
Learn and follow this
technique in your online business and your sales will double or
triple in the upcoming weeks!
Terry Dean, a 5 year veteran
of Internet marketing, will Take You By The Hand and Show You
Exact Results of All the Internet Marketing Techniques he tests
and Uses Every Single Month" Click here to Find Out More: http://www.netbreakthroughs.com
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